Specialized founder Mike Sinyard steps down from CEO role

After 48 years at the helm, Sinyard appoints former Dyson COO, Scott Maguire, as new business leader

Mike Sinyard
Mike Sinyard, founder of Specialized Bicycle Components
(Image credit: Getty Images)

After 48 years at the helm of Specialized, founder Mike Sinyard has appointed former Dyson executive Scott Maguire as the new CEO. 

As Founder, Chairman and Chief Rider Advocate, Sinyard will remain the brand's 'visionary leader' but the responsibility of running the business will now fall on Maguire. 

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Anne-Marije Rook