Strava apologises for 'confusing' subscription price hike

Fitness tracking app has sought to clarify changes to pricing after initial "very confusing" messaging

(Image credit: Getty Images)

Exercise tracking app company Strava has issued an apology over its handling of subscription increases after initially issuing “very confusing” messaging.

Earlier this month the brand caused consternation among users when it came to light that prices had increased by up to 28% for some subscribers in the UK and by even more for users in some other territories with little in the way of formal communication.

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Tom Thewlis

Tom has been writing for Cycling Weekly since 2022 and his news stories, rider interviews and features appear both online and in the magazine. 

Since joining the team, he has reported from some of professional cycling's biggest races and events including the Tour de France and the World Championships in Glasgow. He has also covered races elsewhere across the world. 

As well as on the ground reporting, Tom writes race reports from the men's and women's WorldTour and helps with coverage of UK domestic cycling.