The Tour de France Femmes 2022 has announced that Discovery Sports will broadcast the race across Europe, while a €250,000 prize fund across the different stage, jersey, and team competitions has also been revealed too.
An exclusive rights agreement between Discovery Sports and Eurovision Sport means that the Tour de France Femmes will be broadcast across Europe in more than 50 markets in July 2022. Viewers can watch the live, ad-free coverage via Discovery Sports' portfolio of channels, including Eurosport's linear channels and relevant streaming platforms.
>>> Tour de France Femmes 2022 route revealed
Guy Voisin, director of cycling at Discovery Sports, said: “The first-ever women’s edition of the Tour de France has been a long time in the making so we’re absolutely thrilled to have reached an agreement with the EBU that guarantees every stage will be able to watch live and on-demand across our channels and platforms.
“We have made it our mission to invest in more world-class women’s races because it is just great sport, to help grow cycling further and to meet the expectations of our viewers everywhere. We will now harness our deep cycling expertise and unrivalled scale to bring coverage to the widest possible audience in Europe, truly unlocking the power of the sport.”
The Tour de France Femmes will also have a prize fund of €250,000, making it the richest race on the women's cycling calendar. The general classification winner will receive €50,000 of that, while the remainder will be awarded to stage winners, jersey holders and winners, and other general classification finishers.
The prized fund for the women's race is still comparably low to the men's, which had a total prize pot of €2,288,450 in 2021.
The eight-stage Tour de France begins on July 24 as the men's Tour de France finishes in Paris, and finishes on July 31. The route will take the riders from the capital across north-eastern France, before ending at the iconic Super Planche Des Belles Filles.
The long-term TV deal, which runs until 2025, also includes live coverage of Paris-Roubaix Femmes, as Discovery Sports aims to showcase even more of women's cycling, after showing every race on the UCI Women's World Tour in 2021.
Thank you for reading 10 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
-
-
Arduous conditions leave Unbound riders with broken bikes, and countless hours and thousands of dollars wasted. Is Unbound worth it?
‘Amateur riders deserve to have a better experience’ says pro Sofia Gomez Villafañe calling on the organizers for reroutes and more services
-
New Canyon Grail breaks cover at Unbound
Canyon Bicycles teased out their new Grail gravel bike at Unbound Gravel in June. The racey steed was ridden to victory in two events this weekend.
-
Lizzie Deignan to make Tour de France Femmes debut this July
'It's the biggest stage in the world,' says Brit
-
Tour de France Femmes director: 'When the time comes, we'll add more stages'
Marion Rousse says the race needs to grow at a sustainable rate for women's cycling
-
Jumbo-Visma launch fairytale theme park-inspired kit for the Tour de France
For the third Tour in a row, the Dutch squad will swap out its usual yellow kit for something a bit different
-
Denmark dreaming: Cecilie Uttrup Ludwig and the country's cycling resurgence
The FDJ rider and her male counterparts, from Jonas Vingegaard to Mads Pedersen, are at the top of the sport
-
Annemiek van Vleuten heads to Kenya with the Masai tribe
Dutch World Champion takes her gravel bike to Kenya for an off season adventure with the Masai tribe
-
Sponsoring the Tour de France Femmes: what’s in it for Zwift?
With a 4-year investment, the virtual platform goes all in on women’s cycling, while also trying to reduce its own gender gap
-
Tour de France Femmes 2023 set to feature Tourmalet summit finish
The climb would be the race's toughest mountain test
-
Quarter of women's peloton still unpaid in 2022
Rider survey highlights growing disparity between women's WorldTour and Continental ranks
