Wattbike puts prices up and calls on PM to help British businesses hit by spiralling costs

British smart-bike brand offers Boris Johnson a Wattbike to help keep him fit for the challenges ahead

(Image credit: Wattbike)

Wattbike, the British smart bike company, is calling on the prime minister to do more for UK businesses who are being hit with surging costs for shipping and materials due to the pandemic, after being forced to adjust its prices. 

As of next Monday, as of next Monday August 2, the price of the Next Generation Wattbike Atom will be increasing by £100 to £1999,99.

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Simon Smythe

Simon Smythe is a hugely experienced cycling tech writer, who has been writing for Cycling Weekly since 2003. Until recently he was our senior tech writer. In his cycling career Simon has mostly focused on time trialling with a national medal, a few open wins and his club's 30-mile record in his palmares. These days he spends most of his time testing road bikes, or on a tandem doing the school run with his younger son.