Zwift to lay off 15% of workforce to 'invest in product'

More major redundancies less than a year after 150 people lost jobs when it paused smart bike plans

(Image credit: Zwift)

Zwift is to make significant staff cuts in order to "invest more heavily in its product".

An internal memo informed staff that 80 people – equivalent to 15% of its workforce – are to be laid off, according to a report by DCRainmaker. The changes come out of a "fresh look" at the virtual ride platform's business, and come hot on the heels of new co-CEO Kurt Beidler taking up his post alongside founder and co-CEO Eric Min in December.

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After cutting his teeth on local and national newspapers, James began at Cycling Weekly as a sub-editor in 2000 when the current office was literally all fields. 

Eventually becoming chief sub-editor, in 2016 he switched to the job of full-time writer, and covers news, racing and features.

A lifelong cyclist and cycling fan, James's racing days (and most of his fitness) are now behind him. But he still rides regularly, both on the road and on the gravelly stuff.