Zwift to 'pause' launch of smart bike alongside staff lay-offs

The brand has not confirmed how many staff have been laid off, but says 'the restructuring is not limited to the hardware department'

Stefan Abram racing on Zwift
(Image credit: Future)

Zwift has announced a round of staff layoffs as well as the “pausing” of its smart bike hardware plans, that were announced just a few months ago. 

While the numbers of employees affected haven’t been released, the current economic climate is stated as the primary reason behind the online training giant’s decision. 

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Freelance writer

Luke Friend has worked as a writer, editor and copywriter for twenty five years. Across books, magazines and websites, he's covered a broad range of topics for a range of clients including Major League Baseball, the National Trust and the NHS. He has an MA in Professional Writing from Falmouth University and is a qualified bicycle mechanic. He has been a cycling enthusiast from an early age, partly due to watching the Tour de France on TV. He's a keen follower of bike racing to this day as well as a regular road and gravel rider.