Is greenwashing rife in the cycling clothing market?

How to thread your way through the claims, statements and standards on your cycling apparel

Sustainable labels
(Image credit: Tatyana Aksenova/ Getty)

I’ve just unwrapped an item of cycling kit that came through the post. Like a child’s game of pass-the-parcel, it was nestled in several outer layers of packaging, none were plastic, and I am assured we're all made from either 80% reclaimed, 100% recycled, or packaged from responsible sources FSC cardboard. I’m told the jersey itself is made using Bluesign fabrics that have also been responsibly sourced. 

My virtuous self has signalled. I’m positive that I have a sustainable/eco/green item. 

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Hannah Bussey

Hannah is Cycling Weekly’s longest-serving tech writer, having started with the magazine back in 2011. She has covered all things technical for both print and digital over multiple seasons representing CW at spring Classics, and Grand Tours and all races in between.

Hannah was a successful road and track racer herself, competing in UCI races all over Europe as well as in China, Pakistan and New Zealand.

For fun, she's ridden LEJOG unaided, a lap of Majorca in a day, won a 24-hour mountain bike race and tackled famous mountain passes in the French Alps, Pyrenees, Dolomites and Himalayas. 

She lives just outside the Peak District National Park near Manchester UK with her partner, daughter and a small but beautifully formed bike collection.