Scribe takes steps towards circular economy with wheel trade in scheme

Discounts of up to 40 percent off a new wheelset, and refurbished wheels to be sold on eBay

(Image credit: Future)

UK wheel brand Scribe has introduced a ‘Re-Gen’ programme aimed at incentivising customers to trade in carbon road bike wheels, instead of committing them to landfill (usually following a several year hoarding spell in the garage/loft). 

The Northern Island-based brand founded by former Prime and Hunt wheels product manager, Alan Graham, is offering up to 40 percent off new wheels for those who trade in an old pair. 

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