This is the Merida Reacto Team that Sonny Colbrelli (Bahrain Victorious) rode to victory at Paris-Roubaix with surprising style and judgement yesterday.
But as he raised it high above his head and we got a closer look, it became clear the bike itself was decidedly unsurprising by comparison.
Not so long ago, carbon-fibre wheels weren't trusted to perform in the harsh conditions of the Hell of the North, so teams raided the service course for old handbuilt wheels with tied and soldered spokes and Ambrosio Nemesis aluminium rims.
Tyres had to be tubulars - preferably handmade by FMB with green sidewalls.
It would have been sheer madness to attempt to ride disc brakes. Even Peter Sagan, when he won in 2018, rode a special pro-only rim-brake edition of the Specialized Roubaix.
And an aero bike would never ever be considered suitable for the vibrations and impacts of the cobbled sectors.
But Colbrelli rode a Merida Reacto Team aero bike with a Shimano Dura-Ace Di2 electronic groupset, Vision Metron 60 SL wheels and Continental tubeless tyres that's hardly any different from the one you could buy from any Merida dealer if you had a spare £8,300 - incidentally not expensive compared to most WorldTour bikes.
He was riding the new hookless-compatible Continental Grand Prix 5000 S TR tubeless tyres (though the Vision wheels are not hookless) and although we couldn't make out the width for the mud on the sidewall, they were reportedly 32mm - the widest in the new range - although 30mm is the maximum the Reacto frame can accommodate according to Merida's spec.
Possibly the only deviation from the standard spec was with the bars: instead of the Vision Metron 5D ACR integrated cockpit that comes as standard, Colbrelli was using a standard round-section bar with a separate stem that looked very much like FSA ACR components that route cables internally.
A round-section bar gives a little more comfort and also supplies a more secure handhold than an aero wing section when navigating the cobbles.
Maybe, like everyone else, he had fitted a slightly bigger inner chainring for closer ratios in what is essentially a flat race - not by any means a radical modification.
Previously the most 'normal' bike to have won Paris-Roubaix might have been Mat Hayman's Scott Foil in 2016 - but Hayman was running pro team-only Continental Competition Pro LTD tubulars, so we'd suggest Colbrelli's setup with Conti's new tubeless tyres, which are available to all, is more normal still.
In conclusion, have we finally reached a point where modern road bikes and their associated components are so tough, so reliable yet so comfortable that they can be ridden on either the smoothest tarmac or the most jagged cobbles in almost identical setups?
After more tech? Check out Lizzie Deignan's race winning bike from the women's Paris Roubaix.
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Simon Smythe is Cycling Weekly's senior tech writer and has been in various roles at CW since 2003. His first job was as a sub editor on the magazine following an MA in online journalism (yes, it was just after the dot-com bubble burst).
In his cycling career Simon has mostly focused on time trialling with a national medal, a few open wins and his club's 30-mile record in his palmares. These days he spends a bit more time testing road bikes, or on a tandem doing the school run with his younger son.
What's in the stable? There's a Colnago Master Olympic, a Hotta TT700, an ex-Castorama lo-pro that was ridden in the 1993 Tour de France, a Pinarello Montello, an Independent Fabrication Club Racer, a Shorter fixed winter bike and a renovated Roberts with a modern Campag groupset.
And the vital statistics:
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