Whoop bucks cycling trend with price cut

US company slashes long-term membership costs by up to 20%

Whoop
(Image credit: Whoop)

Fitness tracker brand Whoop has bucked the trend for rising prices in the cycling industry by cutting the cost of its long-term subscriptions.

The brand, which is a sponsor of the EF Education-EasyPost WorldTour team, has cut the cost of its 12 and 24 month memberships by up to 20%.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Having trained as a journalist at Cardiff University I spent eight years working as a business journalist covering everything from social care, to construction to the legal profession and riding my bike at the weekends and evenings. When a friend told me Cycling Weekly was looking for a news editor, I didn't give myself much chance of landing the role, but I did and joined the publication in 2016. Since then I've covered Tours de France, World Championships, hour records, spring classics and races in the Middle East. On top of that, since becoming features editor in 2017 I've also been lucky enough to get myself sent to ride my bike for magazine pieces in Portugal and across the UK. They've all been fun but I have an enduring passion for covering the national track championships. It might not be the most glamorous but it's got a real community feeling to it.