Orangina sets out to ‘conquer cycling fans’ taste buds’ with Tour de France deal

Pulp-based beverage in three year partnership with Tour de France

tour de France orangina
(Image credit: Getty Images)

The Tricolor, the baguette, gauloises: all French icons, which the Tour de France, the Frenchest of French events could ally itself with. But non, it is Orangina, pulp and all, which represents modern France, it seems.

The iconic French beverage will become a partner for the Tour de France and the Tour de France Femmes avec Zwift for the next three years, Tour organiser ASO excitedly revealed today.

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