Tadej Pogačar's Milan-San Remo jersey fetches €95,100 at auction

The storied jersey is battered by his crash and signed by his team-mates

Tadej Pogacar wins milan san remo, auctions off the jersey
(Image credit: Getty Images / Tadej Pogacar)

The jersey that Tadej Pogačar wore to win Milan-San Remo last month has fetched a huge €95,100 at auction. The UAE Team Emirates-XRG top features Pogačar's world champion's rainbow bands, as well as the signatures of the Slovenian and his team-mates.

Pogačar won the race in a photo finish sprint with Tom Pidcock (Pinarello-Q36.5 Pro Cycling), but not before he had crashed on the run-in to the climb of the Cipressa. He was able to make his way back through the bunch and make the winning move on the climb, but the jersey bears the marks of that fall, adding to its story as a piece of cycling history.

The auction, which ran on the Galabid site, featured a starting bid of €1,000 and finished at the beginning of Paris-Roubaix on Sunday, with the winning bid coming from an anonymous bidder. That bid will now be doubled by Pogačar himself, and the proceeds will go to the Tadej Pogačar Foundation, which has a wide overall remit but in this case will use the money to help children and young people in need, according to the auction write-up.

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It said: "At Milano–Sanremo 2026, Tadej Pogačar crashed 32 km before the finish, continued with a damaged bike and a torn jersey, and still won.

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After cutting his teeth on local and national newspapers, James began at Cycling Weekly as a sub-editor in 2000 when the current office was literally all fields.

Eventually becoming chief sub-editor, in 2016 he switched to the job of full-time writer, and covers news, racing and features.

He has worked at a variety of races, from the Classics to the Giro d'Italia – and this year will be his seventh Tour de France.

A lifelong cyclist and cycling fan, James's racing days (and most of his fitness) are now behind him. But he still rides regularly, both on the road and on the gravelly stuff.

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