TAG Heuer Connected Modular 45 smartwatch review

TAG Heuer’s smartwatch provides a versatile platform, although cycling specific functionality is limited

TAG Heuer Connected Modular
Cycling Weekly Verdict

The TAG Heuer Connected Modular smartwatch provides a well built, sophisticated platform which can run a broad range of Android apps. But it’s not as useful to the cyclist as a sports watch, is expensive and has shortish battery life.

Reasons to buy
  • +

    Versatile smartwatch from a prestige Swiss brand

  • +

    Easy charging

  • +

    Solid build quality

  • +

Reasons to avoid
  • -

    Expensive

  • -

    Short battery life

  • -

    Limited cycling-specific functionality

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The market for smartwatches is growing, so it makes sense for a prestige watch brand to get in on the act. With its sporty image, it’s a natural arena for the Swiss brand and the TAG Heuer Connected Modular provides a flexible entrant into the field.

TAG Heuer has been a sponsor of the BMC Racing team for a couple of years now and the Connected Modular offers functionality of use to the cyclist. It’s worn by BMC’s riders – at least before and after races, and Greg Van Avermaet could be seen wearing a yellow strapped model to match his jersey at the Tour de France.

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