Lōgōs Atara 650b gravel wheelset review: lightweight, bombproof and reasonably priced — what’s not to like?

With the Atara, Lōgōs puts customers first with serviceable, robust components in a competitively lightweight and affordable package

Lōgōs Atara 650b gravel wheelset
(Image credit: Anne-Marije Rook)
Cycling Weekly Verdict

Built to last and take some of the sting out of the groad at a reasonable price, these carbon hoops tick all the boxes for those looking for max tire volume for adventure riding and bikepacking.

Reasons to buy
  • +

    Robust construction

  • +


  • +

    Backed by warranty

  • +

    Reasonably priced

Reasons to avoid
  • -

    The logo decals come off and look cheap

You can trust Cycling Weekly. Our team of experts put in hard miles testing cycling tech and will always share honest, unbiased advice to help you choose. Find out more about how we test.

Launched in 2022, Lōgōs Components is Randall Jacobs’ latest endeavor, offering thoughtful carbon wheels with direct-to-consumer prices.

Jacobs is a former pro mountain biker and industry veteran who’s been involved with several big-name brands as a designer, consultant and advisor. In 2018, he launched his own direct-to-consumer bike company called Thesis, which offers a quality carbon steed at a great value. The bikes are made to order and customers can select the build, from gearing and wheel options down to the handlebar tape color. 

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1