Going for the title of the yellowest shoes in town, the new footwear from Mavic is proving to be a popular attraction.

Helping the wearer blend in with the Mavic neutral service cars in the Tour, these are sure to get the wearer spotted in all lights! Also available in a slightly more sober grey and white.

Mavic have also launched their new pedal system. Looking like they have taken inspiration from both Look and Shimano, these are certainly a departure from their early pedals in the late 80s.

New Mavic pedals.

Looking like a standard three-hole shoe plate design with adjustment on the top of the back plate, these are certainly an interesting design.

CYCLING WEEKLY AT EUROBIKE 2008

Computer Love

Bontrager road shoe

Tacx Cyclo X simulator

Castelli clothing

Most components by Pinarello

Assos clothing

Shimano Di2 becomes SEIS Electronic Dura Ace

Titanium treats

11 speeds ahead!

Milram Focus team bikes

GT GTR Team Carbon bike

New Look chainset

De Rosa Neo Pro bike

New Mavic shoes and pedals

Deda Zero bars and Zero Nero stem

New SRM cranks and head unit

Fizik Antare saddle

Cippo in heels!

Cervelo S2 and S3 frames

New custom Litespeed TT bike

New HED wheelset

New Giro helmets and mitts

Scott X1 cyclo-cross bike

Zipp carbon chainset and stem

Shimano’s new custom-fit road shoe