Back from bankruptcy, Mavic opens new facility in Vermont, teases new product

In addition to re-establishing sales in North America, the historic brand will release new wheels in the coming months

Mavic USA
(Image credit: Mavic)

Renowned French cycling brand Mavic is making a return to the United States. Three years after the wheel and component company filed for bankruptcy, Mavic today announced the opening of a facility in Waterbury, Vermont. The aim is to re-establish sales and support services in North America. The 135-year-old company also revealed that new products are in the works. 

After experiencing financial troubles for several years, the brand changed hands from Amer to U.S.-based investment firm, Regent LP. The brand was placed in receivership in 2020 and purchased by the Bourrelier Group that same year. 

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Anne-Marije Rook
North American Editor

Cycling Weekly's North American Editor, Anne-Marije Rook is old school. She holds a degree in journalism and started out as a newspaper reporter — in print! She can even be seen bringing a pen and notepad to the press conference.

Originally from The Netherlands, she grew up a bike commuter and didn't find bike racing until her early twenties when living in Seattle, Washington. Strengthened by the many miles spent darting around Seattle's hilly streets on a steel single speed, Rook's progression in the sport was a quick one. As she competed at the elite level, her journalism career followed, and soon she became a full-time cycling journalist. She's now been a cycling journalist for 11 years.