Israel-Premier Tech seek to 'improve the world' as well as winning bike races

Co-owner Ron Baron says cycling team aims to 'continue to put Israel on the map'

Israel-Premier Tech
(Image credit: Getty Images)

Israel-Premier Tech have lofty ambitions to improve the world as well as winning bike races in 2022.

At the team's launch on Thursday, co-owner Sylvan Adams said that the team was drawing on the "ancient Jewish imperative of Tikkun olam, which is trying to improve the world".

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Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling on tarmac, he's happy. Before joining Cycling Weekly he spent two years writing for Procycling, where he interviewed riders and wrote about racing. He's usually out and about on the roads of Bristol and its surrounds. Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to cycling.