'We don't want to make a different bike for a sprinter and a climber...We just want to create the very best'

We took a tour of the Pinarello factory, and asked its CEO how much sponsoring one of cycling's richest teams means to the brand

Fausto Pinarello is rolling around his factory on a segway when we arrive. At 4.45 pm on a Friday afternoon, the work desks are closed and the place is empty - employees have headed off early to commence the weekend.

It's the same factory where he began painting frames aged 17, under his father Giovanni Pinarello.

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