Ever cycled past a McDonalds drive thru and lamented the fact you couldn't carry your three burgers and large fries with a supersize milkshake and ice cream with you on your ride home?
Well, if you live in either Copenhagen or Medellin, Colombia, you now don't have go without your calorie fix much longer, as the fast food chain have introduced a box that will hang over your handlebars as you cycle home.
And you won't end up with a horrible mush of burger/fries/ice cream at the bottom of the box, as each item has its own little compartment to ensure they reach their destination in one piece.
Wired reports that McDonalds have partnered with advertising agency Tribal to design the McBike - an innovation which will surely delight hipsters (or Millenials as they're referred to) far and wide.
“McDonald’s is trying to reach a new segment,” Walter Ioli of Tribal Buenos Aires told Wired. “We found that the bike was one of the preferred means of transportation for millennials, so it was important that McDonald’s adapts to the new habits of its consumers.”
Bad news though: the design was only made for a one-day event in the two cities, although Tribal say the concept may be trialled in Amsterdam and Tokyo.
For now burger-eating cycling fans in the UK will have to wait for a way to transport their food home. And, as Portsmouth man Alistair Thompson found out in 2013, a McDonalds drive thru will not serve you on your bike for 'health and safety' reasons.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.
Dr Hutch: When did bikes start to cost half the UK average wage?
Modern bikes are better, Hutch admits. But are they five times better?
By Michael Hutchinson • Published
Inside the first Global Bike Festival: Road, gravel and mountain biking come together in the Austrian Alps
Cycling Weekly was there to find out why hundreds of people travelled to Austria with their bikes for a weekend
By Adam Becket • Published