Project Rainbow Jersey

How British Cycling planned meticulously for Mark Cavendish to win the 2011 road race world championships title

This article first appeared in the December 11, 2008 issue of CW

In an interview with Cycling Weekly at the World Cup in Manchester a few weeks ago, British Cycling performance director Dave Brailsford said: “We got to a point where we said, ‘What’s it going to take to win the road Worlds?’

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