Project Rainbow Jersey

How British Cycling planned meticulously for Mark Cavendish to win the 2011 road race world championships title

This article first appeared in the December 11, 2008 issue of CW

In an interview with Cycling Weekly at the World Cup in Manchester a few weeks ago, British Cycling performance director Dave Brailsford said: “We got to a point where we said, ‘What’s it going to take to win the road Worlds?’

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Sports journalist Lionel Birnie has written professionally for Sunday Times, Procycling and of course Cycling Weekly. He is also an author, publisher, and co-founder of The Cycling Podcast. His first experience covering the Tour de France came in 1999, and he has presented The Cycling Podcast with Richard Moore and Daniel Friebe since 2013. He founded Peloton Publishing in 2010 and has ghostwritten and published the autobiography of Sean Kelly, as well as a number of other sports icons.