Sir Bradley Wiggins will be followed by a bespoke Jaguar F-Type Coupe on Sunday’s Paris-Nice prologue, decked out in world champion’s livery.
The Team Sky car features the iconic rainbow stripes down the bonnet in and will trail the Wiggins along the 6.7km prologue route in Maurepas.
Sunday will be the second time Wiggins will pull on the world champion’s kit, after his third-place finish against the clock at the Tour of Qatar.
>>> Where to watch Paris-Nice 2015
And the 34-year-old says Paris-Nice will give riders the opportunity to show their form ahead of the Classics season.
“We’ve got a strong team riding in Paris-Nice,” he said. “It’s the first major stage race of the European season, so there’s traditionally some added intensity amongst the teams to set their stall out ahead of the classics.
“Being world TT champion is a great honour for me and having an F-TYPE Jaguar in rainbow colours following me on Sunday will be incredible.”
>>> Paris-Nice 2015: Who will win?
Jaguar Land Rover global brand experience director, Mark Cameron, added “Sir Bradley Wiggins has been integral to the success of Team Sky and activation of our partnership.
“We felt it important to celebrate his status as world time trial champion in our own unique way.
“I’m sure the visual impact of the F-TYPE Coupé in Paris will grab a lot of attention and demonstrate the innovative nature of our award-winning partnership."
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