THE BIG INTERVIEW: SIMON MOTTRAM

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There are few companies in cycling that have created such a strong brand image as Rapha. Since starting up just three years ago, the London-based company has emerged as one of the foremost names at the premium end of the cycling clothing and accessories market.

But for some cyclists, Rapha is a rip-off. They think the hefty price tags,nostalgically-stylised designs and fancy cultural indulgences detract from cycling?s purity. For others, though, the company has injected a much-needed breath of fresh air into what Rapha perceived as a largely passive, passionless and unsophisticated road cycling industry.

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Founded in 1891, Cycling Weekly and its team of expert journalists brings cyclists in-depth reviews, extensive coverage of both professional and domestic racing, as well as fitness advice and 'brew a cuppa and put your feet up' features. Cycling Weekly serves its audience across a range of platforms, from good old-fashioned print to online journalism, and video.