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Muc-Off has revealed its latest development - “the world’s fastest race lube.”
The new product from the British-based bike care brand, called Ludicrous AF, is a race-focussed lube that aims to reduce friction to make sure you get the most power out of your drivechain.
Developed through years of research, with help from UCI WorldTeams Ineos Grenadiers, EF Education-Nippo and Canyon-SRAM, Ludicrous AF is designed to thrive in both wet or dry conditions across a range of temperatures.
The formula is top secret, but Muc-Off says it stems from renewable ingredients and is biodegradable.
Alex Trimnell, CEO of Poole-based Muc-Off, said: “The challenge has been huge to create a Grand Tour winning lube that combines both speed and sustainability.
“I couldn’t be more stoked with the results; the world’s fastest race lube, which shows that being green can be fast. Developed with our pro teams at our in-house R&D facility and supported by independent testing means we have ticked the box of hardcore lab and real-world testing as part of our chain optimisation and lube development programs. I can’t wait for more riders to feel the speed – there’s simply nothing else out there like it!"
Ludicrous AF is available now for £49.99 for a 50ml bottle, via the Muc-Off global dealer network, select online retails and direct from Muc-Off.com
Carsten Jeppesen, the technical director at Ineos Grenadiers, said: “Since partnering with Muc-Off we have enjoyed seven very successful years together marked by wins on the road and an ever-growing range of innovative products. They share our ethos of continuous improvement, and this latest launch is a great example of this and working collaboratively. The partnership is an excellent case study, not only for how we operate as a team, but also for how they operate as a company.”
The launch of Ludicrous AF also coincides with the launch of its new Performance Hub, a website that celebrates the researching being carried out in their UK lab.
Featuring development stories, to equipment and environmental factors, the hub details all the work Muc-Off puts into its cleaning and performance products.
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Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for CyclingWeekly.com. After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers. Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.
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