'Cycling needs to learn from the automotive industry to reach untapped market', say car design experts

Many cyclists buying entry-level hybrids would spend more if there was a bike equivalent to the SUV, says research and design company

Cars are big business. The automotive industry has bigger budgets and more room for exploration when compared with our own market, which is more often both figuratively and literally precariously balanced and trying to stay upright. 

However, the Covid crisis has resulted in a huge increase in the number of people cycling, with reports of increases as high as 200 per cent according to Transport Secretary Grant Shapps. The audience is all of a sudden growing - but is the bike industry ready for that? Apparently not, according to experts at Car Design Research. 

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