Decathlon embraces 'circular economy' with incentives to repair and recycle bikes

Buy back scheme as well as upcycling on the cards at Decathlon


Decathlon is embracing the circular economy model with a new scheme that seeks to encourage customers to recycle or repair their bikes, instead of buying new ones.

The circular economy model refers to a system where items are reused and recycled, it is effectively the antithesis of the linear economy, which favours sparkly new gear and ever brimming landfill sites.

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.