Rapha hits the women's lifestyle market with 'All Day' leggings

The brand gets closer and closer to taking aim at the major women's fitness brands

(Image credit: Cait Oppermann)

Following on from its popular pairing with lifestyle brand Outdoor Voices, Rapha has launched its own 'All Day' leggings and shorts, designed for wearing either on the bike, around town, or - as 2020/2021 might dictate - when staying at home.

The new remote working lifestyle has reportedly resulted in increases in sales of more comfort orientated clothing. This includes 'athleisure' gear such as leggings, non-underwired bras (hurrah!), and pyjamas - and Rapha has evidently decided to join the trend with its new 'All Day' collection.

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.