Bigla-Katusha have been saved as a new sponsor has stepped in to fund the women’s UCI team.
Danish squad Bigla found themselves on the brink of closure after 100 per cent of their funding was withdrawn, forcing management to take drastic measures in the hopes of staying afloat.
The team launched a fundraising campaign in April to raise 170,00 Swiss Francs (£142,000).
While the fundraising campaign fell well short if the target, French fashion house Paule Ka has stepped in to fund the team through to 2024.
The team has revealed it will also be seeking a WorldTour license in the hopes of stepping up to the top tier in women’s racing.
Team CEO Priska Doppmann Campana said: “his will be the first time that a fashion house will enter into women’s cycling, and as such, this is a ground-breaking event. It will provide our sport with a platform to showcase the beauty of cycling in a unique and modern way. With this partnership, the team will also be opening a new chapter.
“Overall, this is a good day not just for our team, but also for women’s cycling in general, and we are pleased that this venture will open up several new opportunities for our sport.”
Earlier this year Bigla-Katusha home to British riders Lizzy Banks and Sophie Wright, announced that headline sponsor Bigla had pulled its money out, while cycling clothing company Katusha had also declined to pay the team.
In an attempt to save the team, management approached the UCI for access to emergency funds to pay staff and riders forApril, while also launching a fundraising campaign in the hopes of securing enough money to continue race.
But the new sponsor will be welcome news, as the sport has been hit hard by the global coronavirus crisis.
Matthias Thoma, owner of Paule Ka said: “We are happy to support the team and its talented women in their pursuit of athletic achievements. Paule Ka, as a timeless yet modern brand, matches the Équipe’s continuity and dynamism as a competitor in the peloton.”
Paule Ka is a French fashion brand established in 1987 founded by Serge Cajfinger, which has a turnover of around €36 million (£32 million).
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1