Katusha announces new headline sponsorship of Bigla Pro Cycling women’s team
As Katusha-Alpecin is taken over by a new owner, the clothing brand have stepped up their support in the women’s peloton


Cycling kit brand Katusha has announced its new headline sponsorship of the Bigla Pro Cycling women’s team.
The Swiss clothing provider has stepped up its involvement in women’s racing as men’s WorldTour team Katusha-Alpecin is taken over by new owners.
Danish squad Bigla, home to Brits Lizzie Banks and Sophie Wright, have welcomed the investment Katusha are making in the women’s peloton.
Katusha Sports CEO, Alexis Schoeb said: “When we set up Katusha Sports in 2016 we created the company with the overlying purpose of supporting professional cycling, and shaking up the standard model of sponsorship in this sport.
“We’ve had three very successful years of working within the UCI men’s WorldTour as our main partner and now we’re at a time where we are ready to extend our reach.
“We believe fully in women’s cycling and couldn’t be more excited to kick off this project.”
Katusha has been a headline sponsor of a men’s WorldTour team since 2009, but that partnership will come to an end in 2020 as Katusha-Alpecin is taken over by Israel Cycling Academy.
The new Israel Cycling Academy WorldTour team will still race in Katusha kit however.
Bigla are far from the biggest team in the women’s peloton, but have been punching above their weight and taking some memorable results this season, including Cecilie Uttrup Ludwig’s third places in the Tour of Flanders and La Course, and Lizzie Banks’s stage honours in the Giro Rosa.
>>> Adam Blythe announces retirement at 30
Team manager Thomas Campana said: “This is clearly a sign that the sport, and our team, are continuing to develop along the right path.
“We are very pleased that Katusha will not only be providing us with advanced cycling apparel, but will also become the second title partner of the team.
“With this investment, Katusha demonstrates their innovation as well as confidence in the market of female cyclists around the world.”
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for CyclingWeekly.com. After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers. Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.
-
-
David Millar: Why Mark Cavendish deserves to be at the Tour de France
Cav has bridged generations in a way no one else could, he shows what's possible
By David Millar • Published
-
Young and talented: Meet the seven Americans racing Le Tour
Young and talented: Meet the seven American bike racers ringing Le Tour de France in 2022.
By Marshall Opel • Published
-
'I didn't know if I was going to get back on the top step': Daryl Impey on 'special' Tour de Suisse victory after breaking pelvis in 2021
South African takes first win in over two years, his first for Israel-Premier Tech
By Adam Becket • Published
-
'I'm trying to get back to my old self again' — Chris Froome achieves his best result since 2019 horror crash
Chris Froome finished 11th at the Mercan Tour Classic Alpes-Maritimes on Tuesday, his best result for almost three years
By Adam Becket • Published
-
'Tough' but 'nice': The Tour of the Alps through the eyes of the race's only sprinter
Giacomo Nizzolo raced the Alpine stage race despite there being no sprint opportunities
By Adam Becket • Published
-
Chris Froome: Being competitive at Tour de France would be a 'dream scenario'
The Israel-Premier Tech rider on being back at his normal level, appreciating his past, and aiming to have form late into the season
By Adam Becket • Published
-
Israel-Premier Tech withdraw from Tour of Flanders for medical reasons
WorldTour squad already depleted by illness and injury hit by second Covid positive
By Adam Becket • Published
-
Hugo Houle is still happy to be at Paris-Nice, despite being last Israel-Premier Tech rider standing
Almost fifty riders have abandoned the French stage race so far, as illness rips through the bunch
By Adam Becket • Published
-
Israel-Premier Tech down to one rider at Paris-Nice as illness rips through peloton
Neilson Powless, Matteo Trentin and Dylan Groenewegen among 18 riders to drop out ahead of stage five
By Adam Becket • Published
-
'I rode 17 stages of last year's Tour de France with a broken back - I'm not a person who gives up': a grateful Simon Clarke signs for Israel-Premier Tech
The Australian had set himself the deadline as the end of January to find a new contract
By Chris Marshall-Bell • Published