Kit brand Endura pulls out of Movistar sponsorship because of ‘UCI dead end’

The team will no longer be wearing kit from the Scottish apparel brand

(Image credit: Getty Images)

Kit brand Endura have opted to end their sponsorship of Movistar because of the “developmental dead end being enforced by the UCI.”

The Scottish apparel company will part ways with Movistar after a six-year partnership, which has included Grand Tour victories, a World Championship, Monument wins and Alex Dowsett’s Hour Record.

But Endura says it has faced a crossroads recently, as it feels that innovation is being hampered by cycling’s international governing body, the UCI.

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A statement from the brand said: “The escalation route to the top level in road cycling see Continental and Pro Continental teams hit glass ceilings where access to higher level races is limited and so too the WorldTour where progress in technical apparel is limited by the governing body and the prize for innovation is seeing technological advances banned.

“Endura reached a fork in the road and have chosen to avoid the developmental dead end currently being enforced by the UCI.”

Endura says it will focus its attentions on advancing aerodynamic technology in triathlon, where innovation isn’t so “constrained”.

The company previously worked with British time trial specialist Alex Dowsett and aerodynamic expert Simon Smart of Drag2Zero, using 3D scans combined with wind tunnel testing to design a new surface type for cycling kit.

Surface Silicone Topography (SST) used 3D silicone chevrons to reduce drag, but this technology was outlawed by the UCI in early 2019.

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Endura initially started its racing involvement with bike shop Pedal Power to build a team that then grew into Endura Racing, later NetApp-Endura which raced the Vuelta a España in 2013 and the Tour de France the following year.

Movistar and Endura launched their partnership in late summer 2013 and then revealed their kit in Madrid in 2014.

Despite leaving the WorldTour, Endura said it will continue to design kit for road cyclists and gravel riders, but does not rule out a return to the professional peloton.

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Alex Ballinger

Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.  Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.