Strava insists new pricing structure is legal

The company is varying its subscription prices depending on the user's country of residence

iPhone app store displaying Strava app
(Image credit: Getty)

Exercise tracking application Strava has insisted its new pricing structure, which differs depending on a user’s location, is compliant with “all relevant laws and regulations”. 

The new changes will see UK customers pay £8.99 a month - a 28% price hike on the previous cost of £6.99 - while prices across the EU vary. 

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Tom Davidson
Senior News Writer

Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is the host of The TT Podcast, which covers both the men's and women's pelotons and has featured a number of prominent British riders. 


An enthusiastic cyclist himself, Tom likes it most when the road goes uphill and actively seeks out double-figure gradients on his rides. 


He's also fluent in French and Spanish and holds a master's degree in International Journalism.