Strava insists new pricing structure is legal

The company is varying its subscription prices depending on the user's country of residence

iPhone app store displaying Strava app
(Image credit: Getty)

Exercise tracking application Strava has insisted its new pricing structure, which differs depending on a user’s location, is compliant with “all relevant laws and regulations”. 

The new changes will see UK customers pay £8.99 a month - a 28% price hike on the previous cost of £6.99 - while prices across the EU vary. 

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