Strava says your New Years Resolutions are going to waver now, unless you take action

The day your goals are most likely to crumble has arrived - you can let it happen, or you can use that knowledge to go against the grain


Strava has delved deep into its data universe to reveal that Friday January 12 is the day when British riders are most likely to abandon their New Years Resolutions.

The social media ride sharing site says that data from over 4 million UK based activities – and 31.5 million global activities – allows them to pinpoint the day on which motivation fades.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.