‘This is going to keep happening to small brands’ - bosses of closing company call for support

Bristol-based Presca, founded a decade ago, is the latest cycling brand to have to close down

Person wearing Presca clothing
(Image credit: Presca)

The directors of British cycling kit company Presca, which is closing its online store, have urged consumers to “vote with their money” to save small brands. 

On Wednesday, the Bristol-based company announced that it would be shutting down its website, following a difficult economic period for the business. The brand’s closure followed those of two other British kit companies, Velovixen and Milltag, which both entered liquidation this calendar year. 

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1