Chris Froome joins Supersapiens as technical advisor and investor - despite UCI ban on glucose trackers

Four-time Tour winner steps up involvement with the controversial Supersapiens energy management system which is no longer allowed in competition

froome using supersapiens app
(Image credit: Supersapiens)

Supersapiens has announced that Chris Froome has joined as a technical advisor and investor. 

The US company, whose energy management system is used by pro teams including Ineos Grenadiers and Jumbo Visma - with Froome himself an early adopter - says the four-time Tour de France winner will be featured in Supersapiens marketing as a “premier example for how the system and powerful data analysis tools help athletes discover endless energy and go faster longer.”

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Simon Smythe

Simon Smythe is a hugely experienced cycling tech writer, who has been writing for Cycling Weekly since 2003. Until recently he was our senior tech writer. In his cycling career Simon has mostly focused on time trialling with a national medal, a few open wins and his club's 30-mile record in his palmares. These days he spends most of his time testing road bikes, or on a tandem doing the school run with his younger son.