Fabian Cancellara and Assos rejoin forces: four-time world champion's Tudor Pro Cycling team announces multi-year clothing deal

Iconic Swiss clothing brand teams up with legendary Swiss rider's team for the 2023 season and beyond

Image shows Fabain Cancellara training with his Tudor Pro Cycling team
(Image credit: Assos / Tudor Pro Cycling)

Assos has entered into a multi-year partnership with the cycling team owned by Fabian Cancellara.

The Swiss clothing brand is now the technical cycling apparel supplier to Tudor Pro Cycling, who began life as the Swiss Racing Academy development squad in 2019, with Cancellara taking over the reins at the end of 2022. The team will race the 2023 season at the second-tier ProTeam level.

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Freelance writer

Luke Friend has worked as a writer, editor and copywriter for twenty five years. Across books, magazines and websites, he's covered a broad range of topics for a range of clients including Major League Baseball, the National Trust and the NHS. He has an MA in Professional Writing from Falmouth University and is a qualified bicycle mechanic. He has been a cycling enthusiast from an early age, partly due to watching the Tour de France on TV. He's a keen follower of bike racing to this day as well as a regular road and gravel rider.