Fashion brand H&M launch new cycling collection - but it's not the cheapest kit on the market

H&M fashion retailer gear up its activewear range with the addition of 'affordable' cycling kit

Three images of people wearing H&M cycling kit collection
(Image credit: H&M)

While many specialist cycling brands are currently in turmoil, largely due to overstocking during the Covid pandemic, fast fashion retail giant H&M has decided to buck the declining trend by announcing its first foray into the sport of cycling.  

Better known for high-street and on-line fashion and home design, H&M has launched, what the brand defines as, a high performing yet affordable capsule cycling collection  

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Hannah Bussey

Hannah is Cycling Weekly’s longest-serving tech writer, having started with the magazine back in 2011. She has covered all things technical for both print and digital over multiple seasons representing CW at spring Classics, and Grand Tours and all races in between.

Hannah was a successful road and track racer herself, competing in UCI races all over Europe as well as in China, Pakistan and New Zealand.

For fun, she's ridden LEJOG unaided, a lap of Majorca in a day, won a 24-hour mountain bike race and tackled famous mountain passes in the French Alps, Pyrenees, Dolomites and Himalayas. 

She lives just outside the Peak District National Park near Manchester UK with her partner, daughter and a small but beautifully formed bike collection.