Giant sales fall by 20% as bike industry woes continue

Inventory issues in North America and Europe to blame, says leading bike manufacturer

Giant bikes outside the jayco-alula team bus
(Image credit: Getty Images)

The woes facing some of the biggest companies in the bike industry are showing signs of continuing, as Giant reported a drop in sales of 20% in the first quarter of 2024. 

According to the brand, inventory issues that have arisen in the post-Covid era are largely to blame for the drop off. 

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