Giant sales fall 16% but brand 'optimistic' about industry’s future

Brand sees e-bikes as ‘key opportunity’ for growth in 2024 and beyond

(Image credit: Getty Images)

Despite a drop in sales, bike manufacturer Giant is “optimistic” about the future of the cycling industry, highlighting e-bikes and China as key markets for growth.

Earlier this week, the Taiwan-based brand released its financial report for 2023 which showed a decline in sales of 16.4% year on year. Nevertheless, the company said it was hopeful that the picture would become brighter in due course. 

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Tom joined Cycling Weekly in early 2022 and his news stories, rider interviews and features appear both online and in the magazine. 

He has reported from some of professional cycling's biggest races and events including the Tour de France and the recent Glasgow World Championships. He has also covered races elsewhere across the world and interviewed some of the sport's top riders. 

When not writing news scoops from the WorldTour, or covering stories from elsewhere in the domestic professional scene, he reports on goings on at bike shops up and down the UK, where he is based when not out on the road at races. He has also appeared on the Radio Cycling podcast.