NBA legend LeBron James invests $30 million in Canyon as German bike brand increases US presence

NBA megastar's money aimed at boosting Canyon and is billed as "the perfect match"

LeBron James
(Image credit: Getty Images)

Canyon has announced new investment led by US basketball megastar LeBron James’s LRMR Ventures.

According to Canyon’s press release, James and his business partner and longtime friend Maverick Carter are “bike enthusiasts and fans of the Canyon brand.” 

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Simon Smythe

Simon Smythe is a hugely experienced cycling tech writer, who has been writing for Cycling Weekly since 2003. Until recently he was our senior tech writer. In his cycling career Simon has mostly focused on time trialling with a national medal, a few open wins and his club's 30-mile record in his palmares. These days he spends most of his time testing road bikes, or on a tandem doing the school run with his younger son.