Prime's new carbon wheels cost less than they weigh – tipping the scales at 1,272 grams

Prime has refreshed its wheel range: from the ultra-lightweight to super deep-sections and gravel-specific models. The prices are great, too

Prime's new Primavera road wheels include rim depths from 32mm to 85mm
(Image credit: Prime)

Prime has launched two new sets of carbon wheels; the Primavera for road and the Orra for gravel.

A new set of hoops is perhaps the most reliable way to improve your stock road or gravel bike and Prime is marketing its new wheelsets as upgrades delivering noticeable performance benefits. Both are offered in a range of rim depths and are built around the brand’s new star ratchet hubs.

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Freelance writer

Luke Friend has worked as a writer, editor and copywriter for twenty five years. Across books, magazines and websites, he's covered a broad range of topics for a range of clients including Major League Baseball, the National Trust and the NHS. He has an MA in Professional Writing from Falmouth University and is a qualified bicycle mechanic. He has been a cycling enthusiast from an early age, partly due to watching the Tour de France on TV. He's a keen follower of bike racing to this day as well as a regular road and gravel rider.