Specialized revamps apparel line with new 'classic' collection

The Californian brand has striven to balance high performance with prices as keen as possible

Specialized Prime kit
(Image credit: Specialized)

Specialized has released its second Prime apparel collection, aimed at riders seeking a “close to body, slim fit with classic refined styling for bib days at high speed”.

The Prime collection is pitched as “premium apparel” designed to “elevate your ride with comfort, function and performance complemented by [Specialized’s] newest color palettes” - but despite this high-end bent, the prices have been kept quite competitive. 

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