'An unprecedented opportunity for brands to be part of the evolution' - Ineos Grenadiers sponsor hunt steps up with sales agency partnership

Sportfive have been employed to find "non-endemic global partners for the team"

Ineos Grenadiers
(Image credit: Getty Images)

Ineos Grenadiers have stepped up their search for a new sponsor, with the British WorldTour team employing a global sports marketing agency to search for partners.

Announced this week, Sportfive will act as Ineos' "Exclusive Sales Agency", in an attempt to find "non-endemic global partners" for the team.

John Allert, Ineos Grenadiers' CEO, said: "For the first time in our history, the Ineos Grenadiers Cycling Team, one of the world’s most successful UCI WorldTour Teams, is seeking non-endemic global partners for the team. This is an extraordinary opportunity for brands to join one of the most decorated teams in Tour de France history.

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Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling, he's happy. Before joining CW in 2021 he spent two years writing for Procycling. He's usually out and about on the roads of Bristol and its surrounds.

Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to riding bikes.

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