Tadej Pogačar commemorates Strade Bianche crash with limited edition t-shirt - here's how you can buy it
Part of profits from new t-shirt will go to world champion's charity foundation


For most cyclists, a skin-shredding crash into a thorn bush would be a moment to forget. But for Tadej Pogačar, it is a memory to be celebrated in the form of a t-shirt.
New to the world champion’s official web store, fans can now buy a limited edition, “commemorative” t-shirt depicting the moment he climbed out of a roadside ditch following his crash at Strade Bianche.
Pogačar went on to win the race, attacking solo with 20km to go and crossing the line bloodied and bruised. It marked his third victory at Strade Bianche, and one of the most dramatic wins of his career so far.
“This t-shirt is dedicated to this year’s special race on Strade Bianche, with the final victory and a witty thought,” the product description says. The witty thought comes in a line of text beneath the image of a dishevelled Pogačar, that reads: “It’s 8th March and you forgot to buy flowers” – 8 March is when Strade Bianche took place, and also the date of International Women’s Day.
For a more celebratory scene, the back of the t-shirt carries an image of Pogačar arriving in Siena’s Piazza del Campo, cheered by fans as he approached the line.
The t-shirt is available to buy online for €40.98 (£34.45 / $44.66), with part of the profits going to the Tadej Pogačar Foundation. The charity was launched last year by the two-time Tour de France winner, with the goal of raising funds to support people affected by natural disasters, and children with serious illnesses.
“It's no secret that I've made a lot of money from cycling in the last few years,” Pogačar said at the time of the launch. “When I was younger, I never imagined I would be so lucky. I honestly don't feel the most comfortable with this money.”
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
The Slovenian’s victory at Strade Bianche is his latest of 92 wins since he turned pro six years ago. “It’s not the best way to win a race,” he smiled afterwards, looking back on his heavy crash.
“I went too fast, I guess. I know this road very well, I've ridden it already now 20 times in my life, but sometimes you misjudge. I just slipped. Shit happens,” he continued.
The limited edition Strade Bianche t-shirt is available to buy now from the Tadej Pogačar Fan Shop.
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1

Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is fluent in French and Spanish, and holds a master's degree in International Journalism. Since 2020, he has been the host of The TT Podcast, offering race analysis and rider interviews.
An enthusiastic cyclist himself, Tom likes it most when the road goes uphill, and actively seeks out double-figure gradients on his rides. His best result is 28th in a hill-climb competition, albeit out of 40 entrants.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.
-
Tadej Pogačar wins the Criterium du Dauphiné’s queen stage 7 to lead Jonas Vingegaard by 1:01 going into the race's final day
Pogačar's second successive stage win, the 98th of his career, saw his tighten his grip on the yellow jersey going into the final day
-
'The kebab was a bad idea' - how I fuelled for a 24-hour time trial
Everything you should - and shouldn't - eat on an ultra-distance road ride
-
Remco Evenepoel flies to time trial victory on stage 4 of Critérium du Dauphiné, takes over race lead
Belgian lands early blow against Tour de France rivals with resounding win, Tadej Pogačar loses 49 seconds
-
Tadej Pogačar thought Isaac del Toro was an 'amazing rider' after just one training camp
Mexican leads the Giro d'Italia going into the final three stages, and his agent, Alex Carera, has revealed he is inundated with requests from across the Atlantic
-
Tadej Pogačar was dominant at Liège-Bastogne-Liège, but I hope for a competitive Tour de France
The Slovenian has finished on the podium of the last six Monuments, the first man to do so - when will he stop dominating?
-
Tadej Pogačar wins third Liège–Bastogne–Liège after 34 kilometre solo breakaway
Slovenian puts in decisive attack on the Côte de la Redoute as Giulio Ciccone grabs second with Ben Healy in third
-
Tadej Pogačar flies to dominant victory at La Flèche Wallonne
Slovenian takes second win at Belgian classic ahead of Kévin Vauquelin and Tom Pidcock
-
'The line was 5 metres too far' - Tadej Pogačar reacts to Amstel Gold Race second place
World champion reeled back and beaten in sprint by Lidl-Trek's Mattias Skjelmose
-
'If I were a tennis player then my career would be over': Remco Evenepoel contemplated early retirement after serious training accident
Double Olympic champion was left with nerve damage and says his shoulder is not yet fully healed ahead of his return to racing at Brabantse Pijl
-
'One of the hardest races I've ever done in my life' - Tadej Pogačar finishes runner-up on Paris-Roubaix debut after crash
World champion reacts to 'extremely hard' battle with Mathieu van der Poel