Because what is life if you can't live a little frivolously

1. This retro espresso cup set


If anything, it creates a perfect excuse for you to impress your friends with your knowledge of 80s cycling teams.

Buy now: Cycling espresso cups at Cycling Souvenirs from £15

2. Anything made by Assos

Assos Jacket

Because a bib shorts and jacket combo that costs near enough £400 can’t not be good…right?

3. A power meter

Even firms such as hi-fi specialists Pioneer are getting in on the act these days (Watson)

Sure, it’d be nice to know how many Watts you put out when you PB’d Box Hill the other day, or what your power to weight ratio actually is. But is it worth dropping £1k for? Probably.

Read more: Everything you need to know about powermeters

Buy now: Powermeters at Evans Cycles from £379

4. The Rapha headphones made of African Hair Sheep Leather

rapha headphones

These really don’t have anything to do with cycling whatsoever. But that shouldn’t mean you can’t let everyone know how much you love cycling through the medium of luxury branded headphones. Plus you’ll look the business like Mr Kennaugh here, and if that wasn’t enough, African Hair Sheep Leather is surely the clincher.

5. 53/39 chainrings


Is there anything more pro? There’s nothing necessary about struggling up a hill on a Sunday club ride on a 39 chainring, but let’s not let a thing like necessity or creaking knees get in the way.

Read more: Is it the end for the 34t chainring?

6.  These personalised frame stickers


The cycling equivalent of having your mum sew your name into your underwear. But how else will everyone know who the owner is of that bitchin’ bike.

7. Electronic gears

sram etap vs di2

As ably explained here. But think of the crisp shifting…

Buy now:

8. Deep section wheels

Wheels are Zipp 60s, 58mm deep aero section with aluminium brake tracks

Why spend £1k or more to potentially get blown off the road by a crosswind? Because I look bloody fantastic, that’s why.

Watch: Which aero kit gives you the most bang for your buck?

>>> Do you need deep section wheels?

9. The latest version of a bike you already own

Canyon Aeroad CF SLX aero bike
It’s got an integrated bar and stem and is 10 grams lighter. You had me at integrated.

>>> 12 cool things you didn’t know your Garmin could do

10. An aero helmet and/or speedsuit

Aerosuit Cannondale studio shot
Probably not as comfortable, probably not as good pockets for storing your stuff, but come on, think of the Watt saving.

11. Strava premium


What really is a suffer score and why do I need to know it? Both questions you should erase from your mind as you enter your credit card number and prepare to obsess over your self-set yearly mileage target.