Team GB launches its new kit for the Rio 2016 Olympic Games, featuring a unique coat of arms and the Union Jack design

To mark 100 days to go until the Rio 2016 Olympic Games, Team GB launched its newly designed kit, with Lizzie Armitstead, Laura Trott and Becky James on hand to model the cycling attire.

Designed by Stella McCartney, the bold new Adidas kit features a new and unique British coat of arms over the top of the red, white and blue Union Jack and will be work by all Olympic and Paralympic athletes.

For Armitstead and the road cyclists, the kit will be predominantly white on the top half with dark blue shorts, while the track team will sport navy skinsuits.

Lizzie Armitstead describes her preparations for Rio 2016

100 days to go! And there we have it our @adidasuk olympic kit #british

A post shared by Laura Kenny (@laurakenny31) on

>>> 100 days to go until Rio 2016 Olympic Games: Who will be riding for Team GB?

Team GB and Adidas claim that the new kits will be, on average, 10 per cent lighter than the ones used in London 2012, which apparently helps the athletes go “further and faster” – completing two of the three aspects of the Olympic motto.

The full team for the Rio Olympics will reportedly be announced by British Cycling in July.

  • Rich Wake

    Sorry guys I beg to differ but I like it

  • Michael

    You, when you pressed ‘post as david watts’ I guess?

  • Max

    more like 30 years ago no?

  • addie Baaddiee

    looks really f in bad

  • addie Baaddiee


  • Hmm, not a fan of that,,,,

  • Simon Roberts

    That would have been better.

  • Lee Wingate

    What was ever wrong with the blue and red kit from 8-10 years ago?. Bright colours (well red and blue) and crucially showed up well in a bunch.

  • JJ

    Ha Ha, very good, Super…at least they haven’t got ovaries on their shorts…(old story from a while back)

  • Sean Evans


  • David Chadderton

    Rampant lines and a war shield? Ugh. Overly complicated. Other nations might not understand the ancient significance. Very messy, return to drawing board please.

  • David Bassett

    Almost as bad as 2012

  • david watts

    It’s bloody awful. Who is responsible for approving this dreadful statement ?

  • SuperPorts

    Is that the Charlie’s Angels logo?

  • Fugly