From the Alps to the Rockies: How DT Swiss found a home in Colorado’s Grand Junction

A factory visit to the wheel manufacturer's North American headquarters

DT Swiss factory tour
(Image credit: Eszter Horanyi)

So, what exactly is a thoroughly European company like DT Swiss doing in America? When we were invited to a launch event in Grand Junction, CO, we assumed the facility was a recently built one. It turns out that DT has had a presence there since 1996. 

The company may be Swiss through and through, but it established a North American headquarters after expanding into the OEM market in the 1990s. Bike companies like Cannondale and Trek were its main customers at the time, and DT needed to set up distribution nearby. Grand Junction ended up becoming the location by happenstance—an acquaintance had available warehouse space, and DT decided to give it a chance.

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Tyler Boucher
Freelance Writer

Tyler Boucher is a former (and occasionally still) bike racer across several disciplines. These days, he spends most of his time in the saddle piloting his children around in a cargo bike. His writing has appeared in magazines published in Europe, the UK and North America. He lives in Seattle, Washington.