Green boxers, polka dot mugs and Maxoo: Inside Copenhagen's Tour de France shop

Denmark has gone wild for the Tour de France, so Cycling Weekly decided to join in the fun at the ASO-approved store

Tour de France
(Image credit: Getty Images)

You cannot move for Tour de France themed things in Copenhagen this week. For Denmark's first experience of La Grande Boucle the modest capital — 600,000 people live here rather than London's nine million — has really thrown itself into celebrating the race and cycling. 

There are yellow trees, a bike in every shop window - including Danish former pro, and current Quick-Step Alpha Final sporting director, Brian Holm's in one enterprising bookshop - posters of national hero Kasper Asgreen everywhere, humungous bunting, a commemorative drain cover, and "Allez! Allez! Allez!" in big letters all over the place.

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Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling on tarmac, he's happy. Before joining Cycling Weekly he spent two years writing for Procycling, where he interviewed riders and wrote about racing. He's usually out and about on the roads of Bristol and its surrounds. Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to cycling.