Green boxers, polka dot mugs and Maxoo: Inside Copenhagen's Tour de France shop

Denmark has gone wild for the Tour de France, so Cycling Weekly decided to join in the fun at the ASO-approved store

Tour de France
(Image credit: Getty Images)

You cannot move for Tour de France themed things in Copenhagen this week. For Denmark's first experience of La Grande Boucle the modest capital — 600,000 people live here rather than London's nine million — has really thrown itself into celebrating the race and cycling. 

There are yellow trees, a bike in every shop window - including Danish former pro, and current Quick-Step Alpha Final sporting director, Brian Holm's in one enterprising bookshop - posters of national hero Kasper Asgreen everywhere, humungous bunting, a commemorative drain cover, and "Allez! Allez! Allez!" in big letters all over the place.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1