Jumbo to end title sponsorship of all Jumbo-Visma teams after 2024, according to reports

Team boss Richard Plugge confirms Dutch supermarket chain is "re-evaluating all their sponsorship deals"

(Image credit: Getty Images)

Dutch supermarket chain Jumbo is re-evaluating its sports sponsorship agreements and will not continue as Jumbo-Visma's headline sponsor after 2024, according to reports on Wednesday.

A spokesman for the supermarket said that the company is considering whether its "sponsorship policy still matches our vision and ambitions and the needs of our customers". However, Dutch public broadcaster NOS reported on Wednesday evening that this would mean the end of the brand as a top sponsor.

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Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling on tarmac, he's happy. Before joining Cycling Weekly he spent two years writing for Procycling, where he interviewed riders and wrote about racing. He's usually out and about on the roads of Bristol and its surrounds. Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to cycling.