Disobeying cyclists in a Berkshire suburb who ride on the pavement will be charged £30.
Residents in Caversham, a suburb of Reading, have been warned that Thames Valley Police are cracking down on those who do not abide by the Highway Code after a number of complaints to the police force in recent months about the problem.
Previously, officers have issued three warnings but the penalty tickets will now be enforced immediately to curb the danger posed to pedestrians by cyclists on pavements.
Neighbourhood Police officers will be predominantly present in the shopping precinct and the Caversham Bridge area. Just two days of patrolling last week before the force began applying the fines on Thursday (January 15) saw 26 people stopped and warned about cycling away from the road.
The scheme appears to have the support of most of the local public but the local council have been told that they need to do more to get people on bikes instead of deterring increased usage.