'Bikes are seen today as a must-have' says Ribble CEO as sales increase by 300 per cent

The coronavirus pandemic has seen bike sales skyrocket, for both entry-level and more expensive models


While many people have been rushing out to buy a bike during the coronavirus pandemic, after cycling for exercise became one of the few permitted freedoms of lockdown and a viable transport option for our socially distanced future, it's not just been bargain basement models flying off the shelves.

While chain stores such as Halfords may provide some of the cheapest offerings and attract first-time bike customers, Ribble says they've seen demand grow across the board, from their cheapest hybrids to cutting edge time trial bikes.

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Hi. I'm Cycling Weekly's Weekend Editor. I like writing offbeat features and eating too much bread when working out on the road at bike races.

Before joining Cycling Weekly I worked at The Tab and I've also written for Vice, Time Out, and worked freelance for The Telegraph (I know, but I needed the money at the time so let me live).

I also worked for ITV Cycling between 2011-2018 on their Tour de France and Vuelta a España coverage. Sometimes I'd be helping the producers make the programme and other times I'd be getting the lunches. Just in case you were wondering - Phil Liggett and Paul Sherwen had the same ham sandwich every day, it was great.