British Cycling and Sky want one million people on their bikes

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One million more people riding bikes by 2013, that’s the aim of the Sky-British Cycling partnership who kick start their campaign with a series of five mass participation Skyrides in cities across the UK this summer.

This exciting project reflects cycling’s – and British Cycling’s growing profile - in all its spheres. For it promises not only to bring about the critical mass required to make the roads safer, it also presents a unique opportunity for British Cycling to boost membership, and bring more people into the sport.

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